A motorcade of Vice-Presidential proportions hit NYC, Washington D.C. and LA simultaneously, to create a national buzz campaign for HBO's VEEP. Buses wrapped in key art, flanked by motorcycles with brand ambassadors dressed as Secret Service agents, arrived in key areas. Consumers were encouraged to watch show trailers and received branded shwag. Although HBO did not promote the initiative through any media, the experience was a trending topic on social media within the hour and generated outstanding buzz and PR for the season premiere. 

Role: Producer, Experiential