We were tasked to get the word out about HBO’s new show, The Leftovers. But it was silence that drove awareness. A hundred pairs of the “Guilty Remnant,” a particularly unsettling group from within the show, donned a white wardrobe and staged a protest in the streets of NYC and LA. They stood quietly for hours (as they do in the show), held up signs proclaiming “We Are Leftovers," and offered branded matchboxes featuring tune-in information and our social media call-to-action, #THELEFTOVERS.

Role: Producer, Experiential